口碑,word-of-mouth
1)word-of-mouth[英]['w?:d?v'mauθ][美]['w?d?v'ma?θ]口碑
1.Formation and development of customer word-of-mouth communication network顾客口碑传播网络的形成与发展
2.This paper examines how the word-of-mouth(both positive and negative sides),two components of trust(competence and goodwill),and perceived web risk influence consumes online purchase intention.本文从口碑的正负两方面,信任的两个维度即能力信任和善意型信任,以及感知的网络风险几个方面考量它们对顾客网上购物的购买意愿的影响。
3.Enough attention is paid to the effects of word-of-mouth in the service industry.口碑传播作为影响消费者态度和行为的主要来源之一 ,对提高组织信息传播能力和效能起着重要的作用 ,并引起传播学、心理学和营销学者们的关注。
英文短句/例句

1.How to Develop Marketing of Public Praise in China在中国市场开展口碑营销策略研究
2.The new mayor is well spoken of by the citizens新市长在市民中口碑很好
3.The Another Way of Creating the Brand of Product-Marketing through Public Praise口碑营销——造就产品品牌的另类方法
4.Can you recommend a nice restaurant near here?是否可介绍一家附近口碑不错的餐厅?
5.The company earns high profits and has a very good name outside.这家公司效益高且在外面的口碑不错。
6.Our leather bags have enjoyed a high reputation in the European market.我们的皮包在欧洲市场有很好的口碑
7.Impact of Students Involvement on the Word-of-Mouth Communication;高校学生涉入程度对口碑传播的作用
8.An Empirical Study on the Willing to Engage in Word-of-mouth for Female Consumers;女性消费者口碑传播意愿的实证研究
9.A Strategy Study of Word-of-Mouth Marketing in Rural Market;在农村市场开展口碑营销的策略研究
10.An Empirical Analysis of Factors Influencing the Credibility of Online Word-of-Mouth;网络口碑可信度影响因素的实证研究
11.The Influence of Online Reputation on Consumer’s Decision;网上口碑对消费者决策的影响及启示
12.Research on IWOM Communication of Brand in the Context of Web2.0Web2.0背景下的品牌网络口碑传播研究
13.Research on Internet Word of Mouth Marketing in the Age of Web2.0Web2.0时代网络口碑营销传播研究
14.The Study of Influence of Electronic Word-of-Mouth on Customer Trust网络口碑对网络消费者信任影响研究
15.However,when it comes to practice,marketing persons should devise public praise reasonably,and then feed back and control the marketing of public praise.但在实践中,营销人员要合理地设计口碑并且要对口碑营销进行及时地反馈和控制。
16.The marketing of the public praise is an effective marketing way and it is easier to develop it in China market.口碑营销是一种有效的营销方式 ,中国市场比较适合口碑营销的开展。
17.TEA FOR FUN开心茶说:“ But That's not in our job description, It is word of mouth. XIXI, word of mouth in chinese is KOU BEI, HAHA!不过那不在工作职责里,只是有口碑罢了!嘻嘻,“口碑”用英文说是“握德哦辅帽子”,哈哈!
18."It was a doggerel catalogue of the most notable families in that district with notes on their ancestry, ranks and family branches.""上面皆是本地大族名宦之家的谚俗口碑.其口碑排写得明白,下面所注的皆是自始祖官爵并次."
相关短句/例句

word of mouth口碑
1.Today,word of mouth is so important that it is a factor that decides a company to exist or die.在国内市场竞争日益激烈的今天,良好的口碑是企业长期获得客户的根本保证。
2.The manufactures reach consumers closely, direct marketing can be made on the Internet; word of mouth is getting more important in the E marketing; the functions of retail stores are being changed; and customization has become the essential marketing strategy.但是营销却表现出复古迹象 :现在制造商直接面对顾客 ,直销方式也网络化了 ;网络时代的口碑成为营销变量的重要组成部分 ;零售商店的职能正在改变 ;定制化成为基本的营销方式。
3.Owing to the importance of influence on customer behavior, Word of mouth is called“The No.由于在影响消费者消费意愿和行为中所起的重要作用,口碑被现代营销人士视为当今世界最廉价的信息传播工具和高可信度的宣传媒介,且被誉为“零号媒介”。
3)Public praise口碑
1.When the market of customer-centered is coming,the enterprises rely more and more on marketing of public praise.随着买方市场的出现,口碑营销的发展潜力越来越大。
2.The term of "public praise" refers to the consumers s praises and propagations of some products and services .“口碑”是指消费者因对某种产品或服务感到满意而进行称颂、传播。
4)word of mouth口碑传播
1.Research on Word of Mouth Take an Example of Starbucks;本文针对整合营销传播中“接触”和“沟通”的传播理念,对“口碑传播”这一人员的信息传播渠道进行了初步的分析和探讨。
5)online word-of-mouth网络口碑
1.According to the communication and persuasion theory,a framework of determinants of online word-of-mouth re-diffusion intention is put forward from the perspective of the source,content,and receiver.根据传播说服理论,从口碑来源、内容和接受方三个视角建构的网络环境下口碑再传播意愿影响因素模型的实证检验结果表明:口碑来源可靠性、口碑内容趣味性、口碑接受者利他动机和自我提升动机是决定网络口碑再传播意愿的关键因素。
2.The effect of online word-of-mouth(OWOM) is influenced by OWOM credibility.网络口碑的盛行引起了消费者和营销者的关注,口碑营销也借助网络口碑得到了新的发展。
6)e-WOM网络口碑
1.The Influence of e-WOM on Receiver Attitude Research;网络口碑对接收者产品态度的影响研究
2.With the increasing popularity of internet,e-WOM became an important information source for tourists in choosing their tourism destinations.随着网络的日渐普及,网络口碑成为旅游者制定外出旅游计划、选择旅游目的地时的重要信息来源。
延伸阅读

口碑比喻群众口头上的称颂(称颂的文字有很多是刻在碑上的):~载道ㄧ~甚佳。