广告诉求,Advertising appeal
1)Advertising appeal广告诉求
1.Among them are Prominences, Disobedience of Cooperative Principle at different levels of language, and Problem and Solution Pattern and Advertising Appeal in Text Structure.能满足这一标准的方法很多,其中在语言文字方面有语言的突出形式和“合作原则”的违反,在语篇结构方面采用了“问题解决办法模式”、“广告诉求”。
2.We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state .本文运用加工分离程序,探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。
3.This study also examined whether advertising appeals and expressions accord with the cultural values orientations of each country.在此基础上,进一步验证了广告诉求与广告表现与两国各自的文化价值取向是否一致。
英文短句/例句

1.The Mentality Basic of Advertising and the Parole Act for Advertising;广告诉求的心理基础与广告言语行为
2.Viewing Expressive Formation of Advertisement Works from Appeal Tone of Advertisement;从广告诉求调性看广告作品的表现形态
3.On the Motive of Advertisement Appeal from the Viewpoint of Cooperative Principle Violation;从“合作原则”的违背看广告诉求的动机
4.A Comparative Study on Advertising Appeals and Technology Elements of Internet Advertising in China and the United States;中美网络广告的广告诉求与技术运用的比较研究
5.A Comparative Study of the Values in Billboard Advertisements in Taiwan and China;海峡两岸都会区户外广告中价值观与广告诉求之比较研究
6.Research on Effects of Involvement, Advertising Appeal and Price on Advertising卷入程度、广告诉求方式以及产品价格对广告效果影响的实证研究
7.Effect of Advertising Appeal and Emotional State on theMode of Information Processing广告诉求与情绪状态对信息加工模式的影响
8.A Comparative Study of the Advertising Appeals between Mercedes-Benz and Chery;梅赛德斯—奔驰和奇瑞汽车广告诉求的比较研究
9.The application of virtual guilt in parental-love advertising dissemination;“虚拟内疚”理论在亲情广告诉求中的应用
10.Advertising general planning and misunderstandings of appeal in economic car;经济型轿车的广告诉求误区及策划方略
11.On the Changes and Enlightenment of Powered Milk Ad Appeal after the Powered Milk Crisis奶粉危机事件后奶粉广告诉求的转变及启示
12.The Evergreen Tree of Advertisement Marketing --Enchantment and Problem of Emotion Pursuing Advertisement;广告营销的常青树——情感诉求广告的魅力和问题
13.Communicational Impact on Fear Appeal of Commonweal Advertisement恐惧诉求在公益广告中的传播效果
14.Appeal to Differences of Advertising Ideas in Market Modality市场形态中广告创意的差异性诉求
15.On the Aesthetic Pursuing of Advertising Language: Seeking Novelty, Dreaming, Inspiring Sensation猎奇、造梦、诉情:广告语言的审美追求
16.Basic principles and psychological demands of modern advertisment design;现代广告设计的基本原则与心理诉求
17.Need of Expressing Emotion and Menta lity of Purchase---My Views on Emotional Advertisement Design;情感诉求和消费心理——情感广告设计谈
18.Emotional appeal, especially fear appeal is an extremely effective persuading strategy of commonweal advertisement.情感诉求 ,尤其是恐惧诉求是一种极为有效的广告說服策略。
相关短句/例句

advertising appeals广告诉求
1.A Comparative Study of the Advertising Appeals between Mercedes-Benz and Chery;梅赛德斯—奔驰和奇瑞汽车广告诉求的比较研究
2.This study intends to test the idea that advertising reflects cultural values through advertising appeals in a predictable manner.本研究旨在研究证明“互联网广告通过运用可预测的广告诉求来反映目标市场的文化价值”这一观点。
3)Advertising Claim广告诉求
4)advertisement appeal广告诉求
1.Advertisement must know audience\'s psychological characteristics and laws to take appropriate advertisement appeal to attract target consumers.广告诉求在广告学中是个非常重要的概念。
5)fear advertising恐惧诉求广告
1.This passage talks about the applying of fear advertising in china from the differences between western and eastern culture Fear advertising,as a valid advertising form,is under developed in china,so we should pay much attention to this phenomenon,and make research on it.本文从东西方文化差异的角度探讨恐惧诉求广告在我国的应用问题。
6)Ad Strategy广告诉求策略
1.Ad Strategy of Following Brand;品牌追随者的广告诉求策略研究
延伸阅读

广告知觉诉求广告知觉诉求advertising appeal to perception  广告知觉诉求(advertising appeal topereeption)广告诉求方法之一,它有直接和间接之分。直接的知觉诉求,如运用展览会、表演、陈列等方式,让人们直接感知,亲身体验;间接知觉诉求,如运用图片、音响、语言等方式,间接表现事物的形态。一般情况下,前者效果较好,但后者不受时间与空间的限制,故使用较为普遍,成为广告的主要手段。 (傅汉章撰马谋超审)