名人代言,Celebrity Endorsers
1)Celebrity Endorsers名人代言
1.Celebrity Endorsers is usually used as a tactic inadvertisement.名人代言是广告中常用的策略,本研究在三个系列实验中用眼动记录仪分别对大学生被试阅读名人和普通人、不同类型名人以及同一名人代言的平面广告图片过程的眼动特点进行了研究,实验结果表明:(1)大学生阅读名人代言和普通人代言同一品牌广告过程的眼动模式存在显著的差异,这种差异可以通过认知效果反映出来。
英文短句/例句

1.Legal Responsibility of Celebrity Advertising Mendacious Ads in China;论我国名人代言虚假广告的法律责任
2.On the Perfection of the Liability of Celebrity Endorsement for False Advertising论名人代言虚假广告责任体系之完善
3.On The Liability of Celebrities Who Endorsed False Food Advertisements名人代言虚假食品广告法律责任初探
4.Study on Legal Responsibility of Celebrity Engaging in False Advertisement;关于名人代言虚假广告法律责任的探析
5.Research on Eyemovement of College Student Reading the Brand Advertisement with Celebrity Endorser;大学生阅读名人代言品牌广告过程的眼动研究
6.Testimonials of real people rather than cleebrity spokespeople who are paid to say somethins good真实见证,请真正使用过产品的顾客做见证,不找名人代言,名人是因为领取酬劳才推荐产品
7.Why don't we get the most popular supermodel to be the spokesperson?我们何不请来最红的名模做代言人。
8.Research on Eyemovement of Brand Advertisement with Celebrity Endorser and non-Celebrity Endorser;名人与普通人代言品牌广告效果的眼动研究
9.The Impact of Celebrity Quantity, Multiple Product Endorsement and Exposure Frequency on Celebrity Advertising;名人数量、代言数量和暴露频次对名人广告效果的影响
10.She is also the spokesperson for L'Oreal.她还是知名化妆品品牌欧莱雅的代言人。
11.On Tragic Consciousness of Life in the Five-character Poems by Unknown Men of Letters in the Han Dynasty;论汉代佚名文人五言诗的生命悲剧意识
12.On the Differences Between BSS and Celebrity Advertisements;试论品牌代言人策略与名人广告的区别——品牌代言人基本概念的澄清
13.Therefore will I be their spokesman. In their name will I unfold this terrible indictment...因此,让我作为他们的代言人,以他们的名义,做出骇人听闻的控诉……
14.The famous ancient Chinese philosopher Coufucius said," Do not do to others what you would not have others do to you.中国古代哲学家孔子有句名言:“已所不欲,勿施于人”。
15.The effects of celebrity and brand origin on Chinese consumers attitude towards purchase intention;广告代言人、品牌名称对中国消费者购买意愿的影响
16.Lasputin, a famous Russian contemporary writer, is well known for his spokesmanship of the people's better judgment and awareness.俄罗斯当代著名作家拉斯普京被称为人民的良知和人民意识的代言人。
17.F? Scott? Fitzgerald is a famous modern American writer called "the spokesman of the Jazz Age".弗兰西斯?司各特?菲茨杰拉德是现代美国著名作家,被称作爵士时代的代言人。
18.In the 80s, the Armani suit became a powerful fashion statement among those on the make and those who had it made.在80年代,对于那些正在求取名利,或已经功成名就的人而言,阿玛尼西装就是他们的最佳,
相关短句/例句

false advertising spoken by celebrities名人代言虚假广告
3)celebrities of all the previous dynasties历代名人
1.The article counts and analyzes Anhui celebrities of all the previous dynasties from the aspects of quantity,category and birthplace.从人才数量、类型和籍贯3个方面对安徽历代名人的资料进行统计与分析,在此基础上,探讨了历代安徽名人地理分布的重心与区域分异的原因。
4)nominee[英][,n?m?'ni:][美]['nɑm?'ni]代名人
5)prolocutor[英][pr?u'l?kjut?][美][pro'lɑkj?t?]代言人
1.This paper,taking the sight sculptures in Chengdu as an example,holds that in the public environment sculpture serves as the prolocutor of the public culture of the city.本文以成都市景观雕塑为例,论述在公共环境中雕塑是城市公共文化代言人。
2.Comparing ZHAO Shu-li and ZHANG Ping from literature point of view, they both act conscientiously as public prolocutors.比较赵树理和张平 ,从文学观上看 ,他们都是自觉地要做公众的代言人。
3.Her behaviors reflect Jane s inner world, and she is the prolocutor of Charlotte Bron.她是另一个简·爱 ,是现实生活中的夏洛蒂·勃朗特的代言
6)Endorser[英][in'd?:s?][美][?n'd?rs?]代言人
1.Formation of Endorser on Brand Symbolic Meaning;代言人对品牌符号意义的生成
2.In the daily life it can be seen more and more advertisements with endorsers employing the celebrities,experts,and customers themselves.在日常生活中,常看到许多广告运用具有专家、真实产品的使用团体,或用明星为产品代言,这种利用代言人的推荐式广告手法,是期望能对消费者提供专家性、比较性或象征性,来达到品牌知名度提升,使产品表现出差异化形象,促使消费者的人格特质与品牌形象间产生连结效果,甚至产生行为规范性的影响,于是有越来越多的学者和市场营销人员将注意力放在广告中使用的代言人(Spokesperson)或推荐人(Endorser)上,并为其提出理论基础。
3.Through using the method of literature and investigation,this paper analyzed hot issue of brand endorser of sports star in China from the point of sociology,economics,psychology,and marketing.从社会学、经济学、心理学、营销学等研究角度,分析当前我国体育明星品牌代言人发展中的一些热点问题,如体育明星品牌代言人的基本概念、选择依据、演变类型、发展策略以及匹配条件,并提出完善我国体育明星品牌代言人研究体系,提高体育明星品牌代言人实际操作能力的理论依据及修改建议。
延伸阅读

代邻叟言怀【诗文】:人生何事心无定?宿昔如今意不同。宿昔愁身不得老,如今恨作白头翁。【注释】:【出处】:全唐诗