1)customer satisfaction-oriented marketing顾客满意营销
1.This paper probes into the concept of customer satisfaction-oriented marketing, and points out that satisfaction from service guarantees the marketing strategy of customer satisfaction and that service is the extension of the functions of the products.对顾客满意营销理念进行了新探索,指出服务满意是实现顾客满意营销战略的保证,阐明了服务是产品功能的延长,介绍了"宜家"以情营销实现服务满意,提出了实施服务满意的方法。
英文短句/例句
1.Research on Marketing Strategy of Customer Satisfaction for Agriculture Bank of China Shaanxi Branch Personal Financial Business;陕西农行个人金融业务顾客满意营销策略研究
2.Customer first and customer fulfillment would be our mainly target.富裕达电子的营销战略是“顾客第一，顾客满意”。
3.On the interaction betweencustomer satisfaction and customer loyalty to marketing practice.;顾客满意与顾客忠诚互动关系及其营销实践
4.How to Improve Customer Satisfaction on the E-Marketing Bases;基于网络营销下提高顾客满意的研究
5.The Theory and Application of Relationship Marketing Based on Customer Satisfaction;以顾客满意为核心的关系营销理论及应用
6.The Research on Marketing Innovation of Enhance Appliance Chains Enterprise Customer Satisfaction;提高家电连锁企业顾客满意的营销创新研究
7.Application Study of Customer Satisfaction in Loan Marketing by Commercial Banks;顾客满意度在商业银行贷款营销中的应用研究
8.An Empirical Study of the Impact of Integrated Marketing Communications on Customer Satisfaction;整合营销传播对顾客满意度影响的实证研究
9.HM Theory of Customer Satisfaction and Its Application on Marketing;顾客满意的“双因素”理论及其在营销中的应用
10.How to Make the Internet Customers Satisfied with the Service;如何通过服务提高网络营销的顾客满意
11.On the application of the CS theory in the marketing of real estate;论顾客满意理论在房地产营销中的应用
12.Application of strategy of customer satisfaction in real estate marketing;试论顾客满意战略在房地产市场营销中的运用
13.Comparision of Effect of Customer Satisfaction Model:in Insureance Marketing;保险业营销中顾客满意度影响模式的比较研究
14.Combination estimates of customer satisfaction and threshold on marketing research;顾客满意阈值及市场营销策略属性的离散估计
15.Analysis on Customer Satisfaction' Marketing Strategy of Modern Enterprise and the Change of Social Welfare顾客满意度、企业营销战略与社会福利变化分析
16.S A Research about the Influence of Enterprise's Mobile Marketing Behavior on the Customer Satisfaction and Customer Loyalty企业移动营销行为对顾客满意和顾客忠诚的影响研究
17.Study on the Relationship among Internal Marketing,Employee Satisfaction,Service Quality,and Customer Satisfaction内部营销、员工满意、服务质量与顾客满意关系研究
18.A Research about the Influence of Enterprise s Green Marketing Behavior on the Customer Satisfaction and Customer Loyalty;企业的绿色营销行为对顾客满意度及忠诚度的影响研究
相关短句/例句
Customer-Satisfaction-Based Marketing Strategies顾客满意营销策略
1.On the Customer-Satisfaction-Based Marketing Strategies of Jiannanchur Corporation;剑南春公司顾客满意营销策略分析
3)customer satisfaction顾客满意
1.Research on the relationship between customer satisfaction and customer loyalty in international service market;国际服务市场上顾客满意与顾客忠诚关系研究
2.Leagile supply chain strategy in housing industry facing the customer satisfaction;面向顾客满意的住宅产业精益/敏捷供应链战略
3.Research on customer satisfaction strategy in splendid garden of OCT real estate;华侨城地产锦绣花园的顾客满意战略研究
4)Consumer Satisfaction顾客满意
1.Consumer Satisfaction and Measurement in Implement famous-Brand Strategy;实施名牌战略中的顾客满意及其度量问题
2.Does consumer satisfaction really matter? An examination of its impact on consumer loyalty;顾客满意与顾客忠诚之间关系的实证研究
3.This paper introduces the significance of cultivating the consumer loyalty, expounds the connotations of consumer satisfaction, consumer trust and consumer loyalty, and advances several suggestions on cultivating the consumer loyalty.介绍了培养顾客忠诚的意义,论述了顾客满意、顾客信任和顾客忠诚的含义,提出了培养顾客忠诚的几点建议。
5)Customers satisfaction顾客满意
1.The study shows that prepurchase expectation has a contingency effect on customers satisfaction, proividing an explanation to the inconsistence of the researh results of the past studies on the relation between expec.运用结构方程模型分析效能期待、效能认知及顾客满意度和价格预期、价格认知及顾客满意度在价格与效能一致与否不同情境下的相互关系,能够了解价格在满意度形成过程中的作用。
2.The article briefly explicates the important significance of raising the customers satisfaction with the enterprise, analyses the problem of raising the customers satisfaction, and explores how to raise the customers satisfaction by Customer Relationship Management.顾客满意是顾客忠诚的基础,企业应借助客户关系管理系统了解客户需求变化趋势、培养顾客忠诚、加强对核心客户的管理和服务,从而为顾客提供个性化的产品和服务,增强企业竞争力,实现企业与客户的双赢。
3.The article analyses the importance of customers satisfaction for enterprises in acquiring their competitive superiority.本文分析了实现顾客满意对于企业建立竞争优势的意义 ,讨论了目前我国市场上顾客不满意的主要原因 ,以及企业应该从哪些方面进行改进以实现顾客满
6)customer's satisfaction顾客满意
延伸阅读
顾客满意顾客满意customer satisfaction; CS gu幼manyi顾客满意(customer satis公记tion;CS)指顾客的感觉状态水平，这种水平是顾客对企业的产品或服务实际感受的价值与其期望的价值进行比较的结果。如果顾客实际感受的价值与其期望价值一致，顾客会满惫;如果实际感受的价值不及期望价值，顾客会不满惫;如果实际感受的价值超过了期望价值，顾客会非常满意。从生产(服务)企业的角度考虑，顾客满愈是企业成功地理解某一顾客或某部分顾客的爱好，并着手为满足顾客需求作出相应努力的结果。 顾客满意有以下基本特性:①主观性。顾客的满愈程度是建立在其对产品和服务的体验上，感受的对象是客观的，而结论是主观的。顾客满惫的程度与顾客的自身条件如知识和经验、收人状况、生活习惯、价值观念等有关，还与媒体传闻等有关;②层次性。处于不同层次需求的人对产品和服务的评价标准不同，因而不同地区、不同阶层的人或一个人在不同条件下对某个产品或某项服务的评价可能不尽相同;③相对性。顾客对产品的技术指标和成本等经济指标通常不熟悉，他们习惯于把购买的产品和同类型的其他产品，或和以前的消费经验进行比较，由此得到的满意或不满意具有相对性;④阶段性。任何产品都具有寿命周期，服务也有时间性，顾客对产品和服务的满意程度来自于过去的使用体验，是在过去多次购买和提供的服务中逐渐形成的，因而呈现出阶段性。顾客满意测评必须考虑这些基本特性。 顾客满意度是对顾客满意程度的定量化描述，是顾客接受产品和服务的实际感受与期望值比较的结果。顾客满意度可通过信函、面访、电话等形式，采用统计调查方法向顾客调查得到。调查中，将顾客对某种产品或服务的评价分为很满意、满意、一般、不满意、很不满意等几个档次，并分别给予分值，然后经过数据处理计算出顾客满意度。(马林)
