1)Purchase Intention购买意向
1.A Study on the Impact of Country Image on Purchase Intention of Customers Based on Fishbein’s Model of Reasoned Action: The Country Images of America, Ger-many, Japan and Korea;基于Fishbein合理行为模型的国家形象对中国消费者购买意向影响研究——以美、德、日、韩四国国家形象为例
2.This study examined the relationship between corporate social responsibility and consumers purchase intention.行业内的相对企业社会责任(CSR)水平与消费者购买意向关系的实证研究表明:行业内的相对CSR水平高(或低),消费者购买意向也相应地高(或低);消费者能够接受的CSR处于行业领先水平企业的产品提价的幅度显著小于要求CSR处于行业落后水平企业的产品降价的幅度;在参照对象分别为CSR处于行业落后水平企业的产品和参照对象为CSR处于行业中等水平企业的产品时,消费者对CSR处于行业领先水平企业的产品的购买意向存在显著差异,但愿意接受的提价幅度没有显著差异。
3.It shows that three areas of corporate social responsibility have a significant impact on consumers purchase intention and product quality perception.数据分析结果表明,三个层次的企业社会责任行为对消费者购买意向和产品质量感知均有显著影响。
英文短句/例句
1.An Empirical Study on the Key Factors Influencing Customer s Repurchase Intention;顾客重复购买意向影响因素实证研究
2.Study on customers repurchase intention in China;中国顾客重复购买意向的多水平研究
3.Antecedent of Trust in Online Purchase Intention Impacts Research信任前因对网上购买意向的影响研究
4.Real Estate Market: A Case Study of the Pre-purchase Consumption Value and Purchase Intention;星汇园潜在购房者感知价值及购买意向调查
5.Path analysis was used to construct the model of intentions to buy NaFeEDTA fortified soy sauce.应用通径分析构建铁强化酱油购买意向模型。
6.The Effect of Negative Information on Purchase Intention of Brand Community Customer;负面信息对品牌社区消费者购买意向影响研究
7.Study on the Impact of Corporate Social Responsibility on Consumers Purchase Intention;企业社会责任对消费者购买意向影响的研究
8.An Empirical Study on Consumers Repurchase Intension to FMCG;快速消费品重复购买意向影响因素的实证研究
9.Evaluation of Fashion Customer s Purchase Intent Based on Observation;基于自然观察法的服装消费者购买意向的测评
10.An Empirical Research on the Factors Affecting Consumers Life-insurance Purchase Decision;消费者寿险购买意向影响因素的实证研究
11.An Empirical Study of Consumer Repurchase Intension and its Factors;消费者重复购买意向及其影响因素的实证研究
12.A Experimental Research on the Determinants of Customer Repurchase Intention;客户重复购买意向决定因素的实证研究
13.A Neural Network Model for Forecasting the Intention of Buying Private Cars;私人汽车购买意向预测的人工神经网络模型
14.Research of the Antecedents of Cross-buying Intention in Internet Banking Context Based on Value基于价值的网上银行交叉购买意向前因研究
15.Effects of Brand-Originating Countries on a Consumer's Product Evaluation and Purchase Intension品牌原产地对消费者购买意向的影响研究
16.A Study of Key Antecedents Influencing Consumer Repurchase Intention in FMCG Envionment快速消费品顾客重复购买意向的前因研究
17.The Impact of Consumer Care on Life Insurance Purchase Intention:an Empirical Analysis消费者关爱对寿险购买意向影响的实证分析
18.How Does Corporate Image Impact Consumer Trust and Purchasing Intention公司形象对消费者信任和购买意向的影响机制
相关短句/例句
purchasing intention购买意向
1.Consumer s new product purchasing intention is very important for enterprises to make new product decision.消费者新产品购买意向对企业新产品开发和营销策划具有重要参考价值。
2.With the opening of the direct-selling market of China, the consumers purchasing intention of direct-selling products is being paid great attention.随着我国开放直销市场,消费者对直销产品的购买意向越来越受到人们的重视。
3.Corporate brand image is one of antecedent variables which affect consumer trust, but current researches have not revealed the process and the mechanism of corporate image\'s impact on purchasing intention through trust.公司品牌形象是影响消费者信任的重要前因变量,但现有研究并未揭示出公司形象的不同维度对消费者信任影响的差异性以及公司形象通过信任进而影响购买意向的机制和过程。
3)willingness to buy购买意向
1.The article studied the influence of brand,country-of-origin,price and services on consumers willingness to buy.通过探讨品牌、产地、价格、服务及消费者的知识经验对其产品购买意向的影响,研究结果发现:1。
4)life-insurance purchase decision寿险购买意向
1.An empirical research on the factors affecting consumers life-insurance purchase decision is performed through factor analyze and generalized logistic model.采用因子分析和多元logistic回归模型对消费者寿险购买意向的影响因素进行了实证分析。
5)Repurchase Intention重复购买意向
1.This paper explores the relations between perceived value,customer satisfaction,switching costs,purchase interval and repurchase intention by using SEM.探究了感知价值、顾客满意、转移成本和消费时间间隔4个因素对重复购买意向的影响。
6)intention of purchasing counterfeits仿冒品购买意向
延伸阅读
购买意向购买意向purchase intention 购买意向(purehase intention)指向于未来的购买行为。它依赖十消费者的态度。如果消费者对某商标产品抱有积极态度,他就可能对该商标产品产生明确的购买意向;反之亦然。购买意向的测量可借助于消费者对不同商标产品的购买可能性来实现。 (张玉峰撰马谋超审)