广告态度,advertising attitude
1)advertising attitude广告态度
1.Comparing the prior-advertising attitude towards brands with the post-advertising one,the article studies how brand familiarity affects brand attitude change under different conditions of advertising attitudes and message relevance.文章通过分析广告前后被试者品牌态度的变化,研究了在不同的广告态度和信息相关度条件下被试者品牌熟悉程度对品牌态度变化的影响。
英文短句/例句

1.An Empirical Study on Consumer’s Attitude to Dialect Advertisement: Cantonese Advertisement VS Common Speech Advertisement;消费者方言广告态度之实证研究:粤语广告VS国语广告
2.Review of interaction mechanism on Advertising attitude and brand attitude;广告态度与品牌态度作用机制研究综述
3.The Impact of Family Communication Patterns on Children s Attitude Toward Advertising;家庭沟通模式对儿童广告态度的影响
4.Advertising Attitude Survey towards Gansu Rural Consumers: included comparison with Sunan rural area;甘肃农村受众广告态度调查——兼与苏南农村比较
5.Analysis of Attitudinal Resources in English Commercial Advertisements;英语商业广告语篇中的态度资源分析
6.Research on the influence of celebrity advertisement to the consumption attitude of the "fans"名人广告对“粉丝”消费态度的影响研究
7.University Student s Attitude to Internet Advertising and Its Influence Research;大学生对网络广告的态度及其影响因素研究
8.An Analysis of Mood and Attitude Systems in English Advertising Discourse;英语广告语篇中的语气和态度系统分析
9.Study on the Attitude of Children from Six to Twelve Years Old to Children TV Advertising;6~12岁儿童对儿童电视广告的态度研究
10.The Effect of Brand Familiarity on Brand Attitude Change in the Process of Advertising;品牌熟悉对广告过程中品牌态度改变的影响
11.The Impact of Endorsing Advertisement on Customer Attitude;论代言人推荐式广告如何影响消费者态度
12.Cognition,attitude and use on advertisement of the university students in China中国高校学生对广告的认知、态度与使用
13.The Developing Trend and the Educational Development of Yunnan A dvertisement;云南省广告发展态势与广告教育发展
14.The Credibility Evaluation of Celebrity Advertising and Its Effects on Consumers Brand Attitude and Purchase Intention;名人广告的可信度评价及其对消费者品牌态度与购买意向的影响
15.Research on deviation of customer attitude towards the vulgar advertisement from their realistic buying activity消费者对“俗广告”的态度与实际购买行为的背离——基于佳仙火锅调料广告的研究
16.China’s Advertising Researches and Scholars in the Year of 2006;2006年度中国广告学人与广告学研究
17.If a paper wished to attract maximum advertising, its explicit politics might create a disadvantage.如果一家报纸吸引更多的广告,它明确的政治态度可能带来麻烦。
18.Brand Building Strategies of Cosmetic Advertising: An Analysis on Chinese Fashion Magazine Audiences;时尚类杂志化妆品广告受众品牌态度影响策略分析
相关短句/例句

attitude toward advertising广告态度
1.On the basis of 151 questionnaires filled by children and parents in Beijing and the Family Communication Pattern theory found that different styles of FCP influenced the children s attitude toward advertising and behavior of watching, and discussing ads with their parents.本文以家庭沟通模式理论为基础,通过对151份来自学生及母亲的问卷调查,探讨了不同家庭沟通模式对儿童广告态度的影响,结果表明,交互型和多元型的母亲比保护型和放任型的母亲更经常与孩子一起看电视;交互型和多元型的母亲比保护型和放任型的母亲更经常与孩子讨论电视广告;交互型和保护型母亲对孩子看电视时间的控制要比多元型和放任型的母亲严;交互型和多元型家庭中的儿童对广告的总体态度比另两类儿童对广告的总体态度要积极。
3)attitude towards advertisement itself指向广告的态度
4)Advertising Pattern广告形态
1.Advertising Pattern Transformation with Media Convergence;媒介融合中广告形态的变化
5)Advertising tense广告时态
6)prior brand attitudes广告前的品牌态度
延伸阅读

定势或态度原则定势或态度原则principle of set or attitude  定势或态度原则(prineiple of set orattitude)桑代克所提出的关于学习的辅助规律或原则之一。指学习者的内部状态会影响学习的效果。例如,“小鸡按照它的年龄、饥饿、精力、磕睡以及其他类似的情况,有可能对外在的情境表现出不同的态度”,因而就会收到不同的学习效果。这一原则与当代学习理论体系中的动机或驱力的概念,是相对应的。 (成立夫撰}巫查国审)