1)negative word-of-mouth负面口碑
1.It was found that the voicing consumers exhibit significantly higher brand image perception, satisfaction and repurchase intention than those who make negative word-of-mouth or boycott.通过对冰箱、空调和洗衣机行业2966位消费者的问卷调查,采用单因素多变量方差分析方法对消费者抱怨行为进行比较研究,发现直接抱怨的消费者在品牌形象感知、满意度和再次购买倾向上都显著地高于负面口碑和沉默抵制的消费者。
英文短句/例句
1.Finance service consumer basing on key issue law’s behaviour research of online passive behavior;基于关键事件法的金融服务消费者在线负面口碑行为研究
2.An Impact Study of Negative Word-of-Mouth in Internet to Brand Attitude for College Students;负面网络口碑对高校学生品牌态度的影响研究
3.The company earns high profits and has a very good name outside.这家公司效益高且在外面的口碑不错。
4."It was a doggerel catalogue of the most notable families in that district with notes on their ancestry, ranks and family branches.""上面皆是本地大族名宦之家的谚俗口碑.其口碑排写得明白,下面所注的皆是自始祖官爵并次."
5.In the inside and outside environment, storefront location, price policy and brand public praise are notability influence.内外部环境：店面选址、价格政策、形象口碑；
6.Respect of electronic business affairs, euramerican day the credence of this a few countries all along win universal praise.电子商务方面，欧美日这几国的信用一向有口皆碑。
7.He enjoys great popularity among the people for his virtues.他的德行有口皆碑。
8.(2) appreciation of rupee would produce negative effect on her export;卢比升值对印度的出口产生负面影响 ;
9.Based in Shanghai and China-oriented, our company has won good reputation in the market with its gist that quality is the most important.本公司立足上海，面向全国，始终坚持质量第一的宗旨，在市场中有良好的声誉和口碑。
10.On the Contributions and Negative Impact of Foreign Direct Investment in China s Export Processing Trade;论我国加工出口贸易中的外资贡献与负面影响
11.Comment and Analysis on Special Safeguard Provisions and Their Unfavorable Impacts on China s Export Trade;“特保条款”及其对我国出口贸易的负面影响评析
12.Necessity and Positive and Negative Influence of the Existence of Floating Population and Its Countermeasures;流动人口存在的必然性、正负面影响及应对策略
13.Adverse effect of sanitary and phytosanitary series (SPS) on the export of Chinese poultry and livestock;SPS对我国畜禽产品出口的负面影响及对策
14.Contemporary Population Growth has Negatively Affected Economic Development in Africa当代非洲人口增长对经济发展的负面影响
15.the Port Operations Committee, which is concerned with the operational needs of the ports;港口行动事务委员会，负责提供港口运作需要方面的意见；
16.How Interpreters' Attitude to Accented Speech Affects Listening Comprehension口译员对带有口音的发言所产生的负面态度对其听辨理解的影响
17.How to Develop Marketing of Public Praise in China在中国市场开展口碑营销策略研究
18.That cannot escape discussion in a minihistory of DNA.这在DNA的研究史上是有口皆碑的。
相关短句/例句
word-of-mouth[英]['w?:d?v'mauθ][美]['w?d?v'ma?θ]口碑
1.Formation and development of customer word-of-mouth communication network顾客口碑传播网络的形成与发展
2.This paper examines how the word-of-mouth(both positive and negative sides),two components of trust(competence and goodwill),and perceived web risk influence consumes online purchase intention.本文从口碑的正负两方面,信任的两个维度即能力信任和善意型信任,以及感知的网络风险几个方面考量它们对顾客网上购物的购买意愿的影响。
3.Enough attention is paid to the effects of word-of-mouth in the service industry.口碑传播作为影响消费者态度和行为的主要来源之一 ,对提高组织信息传播能力和效能起着重要的作用 ,并引起传播学、心理学和营销学者们的关注。
3)word of mouth口碑
1.Today,word of mouth is so important that it is a factor that decides a company to exist or die.在国内市场竞争日益激烈的今天,良好的口碑是企业长期获得客户的根本保证。
2.The manufactures reach consumers closely, direct marketing can be made on the Internet; word of mouth is getting more important in the E marketing; the functions of retail stores are being changed; and customization has become the essential marketing strategy.但是营销却表现出复古迹象 :现在制造商直接面对顾客 ,直销方式也网络化了 ;网络时代的口碑成为营销变量的重要组成部分 ;零售商店的职能正在改变 ;定制化成为基本的营销方式。
3.Owing to the importance of influence on customer behavior, Word of mouth is called“The No.由于在影响消费者消费意愿和行为中所起的重要作用,口碑被现代营销人士视为当今世界最廉价的信息传播工具和高可信度的宣传媒介,且被誉为“零号媒介”。
4)Public praise口碑
1.When the market of customer-centered is coming,the enterprises rely more and more on marketing of public praise.随着买方市场的出现,口碑营销的发展潜力越来越大。
2.The term of "public praise" refers to the consumers s praises and propagations of some products and services .“口碑”是指消费者因对某种产品或服务感到满意而进行称颂、传播。
5)word of mouth口碑传播
1.Research on Word of Mouth Take an Example of Starbucks;本文针对整合营销传播中“接触”和“沟通”的传播理念,对“口碑传播”这一人员的信息传播渠道进行了初步的分析和探讨。
6)online word-of-mouth网络口碑
1.According to the communication and persuasion theory,a framework of determinants of online word-of-mouth re-diffusion intention is put forward from the perspective of the source,content,and receiver.根据传播说服理论,从口碑来源、内容和接受方三个视角建构的网络环境下口碑再传播意愿影响因素模型的实证检验结果表明:口碑来源可靠性、口碑内容趣味性、口碑接受者利他动机和自我提升动机是决定网络口碑再传播意愿的关键因素。
2.The effect of online word-of-mouth(OWOM) is influenced by OWOM credibility.网络口碑的盛行引起了消费者和营销者的关注,口碑营销也借助网络口碑得到了新的发展。
延伸阅读
口碑比喻群众口头上的称颂（称颂的文字有很多是刻在碑上的）：～载道ㄧ～甚佳。
